Facebook marketing is taking over the digital marketing sector by storm and deservedly so. Whether you run a brick and mortar business like these Warrington hairdressers or like this medical spa Milwaukee business do or run an e-commerce site like Viral Media Boost does or like this luxury scented candles store does, Facebook marketing can help take your business to new heights. Considered one of the cheapest, if not utterly free, online marketing method, Facebook marketing thrives in the huge number of daily users of this platform.
It is important to remember that Facebook enjoys over 1.18 billon daily active users and it is indeed this number that firms are always looking to tap into. However, it is also important to be cognizance of the fact that a great deal of those on Facebook are not really looking for products to buy or services to hire. However, their mere online presence is enough for those looking to create demand for their brands. We shall look at some great ways to make the most of your Facebook marketing campaigns.
Start With A Page
The very first place to begin your Facebook marketing campaigns is to start with a page. A page is like a public profile that your friends or other people can like or follow. When they do that, Facebook allows them to receive News Feeds every time you post or update anything.
Kiley Johnson runs the FB page for this led tape store and this bathroom radiators store and notes “This ensures that all those who have liked your page are kept up-to-date with your most recent posts and that they can therefore learn of your offers, new releases or virtually any information that pertains to your brand. All they have to do is be online.”
Interact With You Fans
UK based Graeme Winchester who has done a significant amount of market research on the subject notes “Through your Facebook fan page, you can interact with your fans in real-time and get immediate feedback on anything that pertains to your brand or the page. One way to make this possible is though the use of a ChatBox.”
ChatBoxes allow you to chat with the members of your forum in real-time. Through ChatBoxes, you are able to receive all manners of feedback; from compliments to all manner of negative feedback that you can then harness for the betterment of your services. ChatBoxes also allow seamless interaction, meaning they are robotic in nature. This implies that some of the common questions about your services can be programmed so that you don’t have to directly address them each time your clients raise such questions. They will instead be engaged by the ChatBoxes to have their queries addressed.
Last but not least, try to make you Facebook fan page as engaging as possible. Using videos, infographics clickable links and photos is a great way to achieve that.